And then, along came Juicy. Do I have to call it Juicy "Couture"? Because, my mad love for writing across the derriere aside, that is just not couture. The Juicy craze led to one of my favorite exchanges on Gilmore Girls:
Emily: Were you asleep?
Lorelai: Uh... no.
Emily: Then why are you in your pajamas?
Lorelai: These aren't pajamas...
Emily: You wear that in public??
Lorelai: ... Hi mom, would you like to come in?
Emily: You have the word "juicy" on your rear end!
Lorelai: Well, if I'd known you were coming over I would have changed.
Emily: Into what? A brassiere with the word "tasty" on it?
Then buttocks-writing really hit the big time. And Victoria's Secret followed fast with its Pink line and my life has never been the same. When they have their big sale (now!) I am out the door like a shot picking up any pair of utterly adorable bottoms I can get my hand on with any variety of not-especially-clever word or phrase written across the rump. My most/least favorite is "Phi Beta Pink". And right now they are all on sale - in person, not so much online - for like $10. Get your boring, mute tush in there this minute!